Director, Inside Sales

Sound Agriculture is an innovator in bio-inspired chemistry and plant genetics. We leverage natural plant diversity to grow crops more sustainably and create differentiated, nutritious food. Sound is a Series C startup funded by leading investors in food and agriculture such as Leaps by Bayer, Northpond Ventures, S2G Ventures, Fall Line Capital, Cultivian Sandbox Ventures, Cavallo Ventures and Syngenta Group Ventures.

We are hiring a Director, Inside Sales to manage and grow our team of inside sales representatives (ISRs) who sell our flagship nutrient efficiency product line, SOURCE, directly to large, strategic farmers. The Director, Inside Sales is a critical addition to the company’s commercial leadership team owning all revenue targets for direct grower sales. This role works closely with Field Sales and Agronomy to drive overall revenue for the company. 

This role assumes immediate leadership of an existing team of four ISRs, with expectations to double the team by the end of 2022. The Director, Inside Sales reports to the Vice President, Sales and can be based in the company’s headquarters in Emeryville, CA, or remote across the United States. 


  • Own direct to grower sales for Sound’s nutrient efficiency business — today two products under the SOURCE brand family in the US, but growing as we launch additional products across crops and geographies
  • Develop and manage a growing team of highly productive ISRs across the US who are capable of high velocity remote sales
  • Lead sales training and enablement for ISRs, leveraging marketing and People Operations
  • Build best-in-class lead generation practices using social media, industry databases and word-of-mouth referral programs
  • Optimize the customer acquisition funnel using a variety of metrics and processes to increase qualified leads, conversion rates and overall deal sizes
  • Collaborate with marketing to create and launch digital and field campaigns to drive awareness for SOURCE across leading US farms
  • Develop and maintain relationships, sales growth strategies and activities with large grower accounts 
  • Ensure grower retention, growth and increased use of SOURCE on the farm
  • Recommend and manage our software stack to support a growing inside sales team
  • Develop and report on key sales performance indicators through Salesforce, Tableau and other analytics tools, in as automated a fashion as possible

Skills & Experience

  • Demonstrated success achieving sales and revenue targets, ideally in the agriculture industry; must be able to show results achieved and effectively articulate the sales process 
  • Experience leading an inside or remote sales team in a fast-growth environment; comfortability coaching and mentoring direct reports and colleagues 
  • Track record of exceeding quota at top of sales leaderboard as individual contributor, as well as with a collective team and/​or company quota 
  • Experience introducing and selling product lines that create a new market, vs. established categories 
  • Ability to build rapport and establish trust quickly to excel at selling direct to grower over the phone, vs. relying on in-person activities
  • Experience with a sales operations function with digital tools and data-driven decisions at its core
  • Strong working knowledge of Google Workspace, Salesforce, Slack, Zoom and leading sales automation and analytics platforms (Gong, InsightSquared, etc.)
  • Comfort working in a fast-paced, dynamic environment; Sound is a high-growth, VC-backed startup looking for folks who are driven by a sustainable mission and want to create the future of agriculture!

Our Offer 

  • Opportunity to work in an early-stage, disruptive startup with a talented, experienced, and growing team of dedicated individuals
  • Competitive compensation package
  • Performance bonus structure
  • Comprehensive health care plans that include Medical, Dental and Vision coverage
  • Flex Spending Account (Healthcare, Dependent Care & Commuter Benefit)
  • 401k Plan
  • Generous vacation policy
  • Regular team events and engagement activities (we actually like hanging out with each other!)

Sound is based in Emeryville, CA with a number of employees working remotely. We have a mission driven culture and a fast-paced, collaborative work environment. We are looking for someone to join the team who will bring a passion for sustainability along with a deep expertise in the business of food and agriculture.

Equal Employment Opportunity

We seek a diverse pool of applicants and consider all qualified candidates regardless of race, ancestry, color, gender identity or expression, sexual orientation, religion, national origin, citizenship, disability, Veteran status, marital status, or any other protected status.

Sound participates in E‑Verify and will provide the federal government with your Form I‑9 information to confirm that you are authorized to work in the United States. If E‑Verify cannot confirm that you are authorized to work, Sound is required to give you written instructions and an opportunity to contact the Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before Sound takes any action, including terminating your employment.