Sound Agriculture grows sales team to support 2019 product launch
SAN FRANCISCO, CA October 24, 2019 – Sound Agriculture welcomes Darin Sothers to the team as VP of Sales. He joins the company in a vital role as it prepares to launch tools that will tackle some of today’s most pressing agriculture challenges with science-backed sustainable solutions.
Darin has an accomplished sales management and business development career spanning nearly two decades. Previously, Darin led a 150-person sales and customer service team, and managed strategic partnerships, across the U.S. and global retail markets for Farmers Edge. Before joining Farmers Edge, he worked for both Syngenta and Kruger Seeds, establishing a strong and expansive network throughout the agriculture community.
As Sound continues to expand its sales force, Darin will be instrumental in overseeing the team as they support the launch of the company’s first commercial product, Source™. Backed by a novel and reliable technology, Source actives the soil microbiome to provide in-season nitrogen and phosphorus to plants, helping growers maximize crop performance and farm more sustainably.
“We are at a very exciting time in our company growth, and are thrilled to have Darin come on board to help lead our sales efforts,” said Diego Angelo, CCO of Sound Agriculture. “Beyond having immense expertise in agriculture, he shares our team’s passion for delivering modern, sustainable solutions to growers.”
Sound Agriculture was a winner of the 2019 AgFunder Innovation Award. The company is preparing to launch Source™, a groundbreaking product that unlocks nitrogen and phosphorus already present in the soil to support crop productivity. After three years of extensive field trials, including more than 130 trials during the 2019 growing season, Source is positioned to provide an economical and environmentally sound solution for increasing in-season nutrient availability.