VP, Product Management & Marketing

Joel Lipsitch

Joel has devoted nearly two decades of his career to understanding the challenges of production agriculture and developing and delivering solutions including farm machinery, crop protection, and data and analytics. At Sound Agriculture, he leads the product management and product marketing teams. 

He began his career at John Deere, where he held roles of increasing responsibility in marketing, sales and business development. At Bayer CropScience, his North American and global roles focused on product management of conventional and biological crop protection solutions for fruits and vegetables. Before joining Sound Agriculture, Joel led the sales and product management functions for Iteris ClearAg. He holds a bachelor’s degree in economics from Williams College and a MEM and MBA from Duke University.