Amplify: Sound Dealer Kickoff

We're excited to invite you to our in-person event to help SOURCE dealers like yourself kickoff a successful 2025 season!

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Agenda & Content

Come join us for 2025 programs announcements, performance data and dealer networking opportunities. Agenda is subject to change.

Day 1, Wednesday July 24:

11:00amLunch & Registration
12:30pmBehind the Science of SOURCE
1:15pmData Sharing & Trial Discoveries
2:00pmDealer Fireside Chat
3:00pmPlacing SOURCE on the Right Acres w/​Confidence
3:45pmLeveraging Yield Performance & Fertilizer Replacement Guarantees


Improved Product, Programs & Pricing
4:30pmHappy Hour
6:00pmDinner & Awards Ceremony

Day 2, Thursday July 25:

8:00amRecap and Q&A from Day 1
8:45amDealer Breakout Groups
10:00amMarketing Initiatives to Empower Dealers
11:00amWrap Up, Boxed Lunch & Departures

Event Details

Kansas City, MO
July 24 – 25, 2024

Meeting Location:

Loews Kansas City Hotel
1515 Wyandotte Street
Kansas City, MO 64108

We will be booking your hotel and covering all hotel expenses, activities and meals for registered dealers.

We will also be providing a stipend of $200 for dealers traveling within 350 miles, and $500 for dealers traveling beyond 350 miles.*

*Limited to one stipend per dealership.

Keynote Speaker

Paimun Amini

As the Sr. Director of Venture Investments for Leaps by Bayer, PJ drives the development and execution of a broad investment strategy to accelerate innovation in agriculture and food. He has spent his entire career in the agriculture industry. Across his roles at the USDA, Monsanto, and Bayer, PJ focused on enabling the scientific and technological development of new input products (seeds, biologicals, and novel crop protection) that continue to have a major impact on agriculture and our food supply. In addition to Sound Ag, PJ has worked with Leaps by Bayer on its global investments into: Rantizo (Iowa City), NuCicer (Davis, CA), Grao Direto (Brazil), Ukko (Israel), and Apollo Ag (Kenya) amongst others and has amassed over 30 years of cumulative board experience.

Register for Dealer Kickoff

We ask that you send one representative to the Amplify event. If you feel additional representation is needed, please reach out to your RSM.

If you have questions about the event, please reach out to your RSM or Customer Support Team at 833-768-6320.